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During the National Day holiday, the whole country celebrates, and Zeekr has reported a stream of good news. On October 1, the series of growth figures released by Zeekr looked truly impressive: 37,216 new vehicles delivered in September, with both year-on-year and month-on-month growth for eight consecutive months, a year-on-year increase of 103.85%. From January to September, cumulative deliveries reached 288,400 units, doubling with a year-on-year growth of 100.84%. Among them, the Zeekr 9X, with monthly sales of 7,000 units and an average price exceeding 530,000 yuan, has climbed impressively along both growth lines of "scale" and "luxury." This is the world-class answer written by Chinese automobiles for luxury brands, and also China's answer in global automotive history.
Decoding Zeekr's dual-driven domestic and overseas markets, this sustained hot-selling phenomenon cannot be separated from "product strength" as the best moat, nor from the values of "brand power," and even more from the starting point of "exceeding user needs."
One year after its launch, the Zeekr 9X achieved another impressive monthly sales result of over 7,000 units in September. This sales volume, the envy of many newly launched models, breaks the curse and strange cycle that "new cars only have a 3-month bonus period."
Ideals are full, reality is bony. On the one hand, facing China's auto market with as many as six to seven hundred new cars each year and cutthroat competition like "dumplings being dropped in boiling water," new cars often sell well for only 3-6 months, or even as short as "a month or two," before facing declining popularity and sales. On the other hand, the industry is trapped in an infinite loop of carmakers frantically launching new cars and holding more and more new car launch events. Many new cars have fallen into the Thucydides Trap of "new cars not exceeding a 3-month bonus period."
The Zeekr 9X has become a phenomenal "lone brave warrior" in Chinese automobiles. Especially in the 500,000-yuan luxury SUV market, one year after its launch, the Zeekr 9X remains popular and outstanding, with monthly sales exceeding 7,000 units and a price above 530,000 yuan. Its luxury and scale, with stable volume and price, sales, quality, and value, have successively passed level after level like fighting monsters.
In the luxury SUV segment, even traditionally strong models struggle to maintain hot sales throughout their lifecycle. Taking large SUVs of the same class as an example, apart from the 3-month bonus period after launch, their market performance shows obvious fluctuations and decline. However, in 2026, the Zeekr 9X has consistently maintained its position as the sales champion among large SUVs priced above 500,000 yuan. This "long-selling" capability is extremely rare in the 500,000-yuan segment, fully proving that its product strength can withstand long-term market testing.
In the domestic market, the average price of the Zeekr brand is 370,000 yuan, while the average price of a single Zeekr 9X exceeds 530,000 yuan. It has entered the price range where BBA excels and far exceeds new forces such as AITO, NIO, and Li Auto, becoming the strict selection and first choice for domestic luxury flagship SUVs.
In international markets, in Europe, the Zeekr 9X, priced at nearly 1 million yuan, has been dubbed "the most expensive Chinese car overseas." In the UAE, the Zeekr 9X presale exceeded 800,000 yuan, with repeated orders, becoming the favored choice of UAE royal family members. Overseas car owners and foreign media have continuously praised the Zeekr 9X, commending its product strength, luxury, and limitless future sales potential.
Blooming domestically with sustained hot sales and truly fragrant overseas markets, Zeekr has built a virtuous cycle of a stable first curve and a growing second curve. Up to now, the Zeekr 9X has helped Zeekr's global cumulative deliveries exceed 930,000 units, and the Zeekr brand's one million units are just around the corner.
Taking the Zeekr 9X as an example, where does Zeekr's product strength win?
Flipping through the product manual of the Zeekr 9X is like reading a thick instruction book of generation-leading features. The only 900V high-voltage hybrid architecture in its class, the standard Haohan AI digital chassis across the lineup, the standard closed dual-chamber air suspension + dual-valve CCD electromagnetic dampers + active stabilizer bars, the world's first high-speed crosswind safety performance, 5A-certified strongest body in its class...
The generational difference advantage built by being either first or unique in product strength creates a technology moat difficult to replicate in the short term. This is the basic logic behind Zeekr's sustained hot sales.
The full-stack 900V capability of the Haohan-S architecture gives the Zeekr 9X generation-leading performance from the start. On this basis, Zeekr's SEP Haohan super hybrid technology covers over 90% of daily and high-speed driving conditions, achieving energy consumption performance of "no power decay, no charging anxiety, more electricity the more you drive" through an efficient electric drive system. Compared to range-extender models of the same class where the engine only generates electricity and cannot drive directly, the Zeekr 9X adopts the Haohan Super Hybrid SEP composed of a "6C hybrid large battery, 2.0T super hybrid dedicated engine, the industry's first fully self-developed three-motor megawatt electric drive in the hybrid field, and the world's highest-power range extender generator," forming a significant technical gap in power response and energy management.
The debut active stabilizer bars and the confident Haohan AI digital chassis allow the Zeekr 9X to reshape the driving quality of domestic luxury SUVs. Active stabilizer bars give the model more extreme handling performance, while the Haohan AI digital chassis provides sedan-level handling stability and quietness while maintaining SUV passability. This driving experience of "fast but not bumpy, stable but not swaying" is exactly the pain point that new forces have not fully solved in their efforts to overtake on curves. Relying on Geely Group's global resources and 30 years of car-making accumulation, Zeekr has provided a better solution through the mass production delivery of the Zeekr 9X.
There are many examples of this one-step hardcore product strength. As the world's first model with 5A certification for high-speed crosswind safety performance, the Zeekr 9X comes standard with crosswind prevention control across the lineup, ensuring body roll of no more than 1 degree and lane deviation of less than 1 meter under extreme conditions of 150 km/h and level 11 strong winds.
For consumers, these seemingly dry technical specifications mean no pain points: 0-100 km/h acceleration in as fast as 3.1 seconds, charging from 20% to 80% SoC in just 9 minutes, pure electric range of 380 km, and combined range over 1,000 km. Fast acceleration, even faster charging, long range—truly zero travel anxiety.
With product strength leading domestic competitors by more than one generation and overseas competitors by more than two generations, Zeekr has the confidence to not fiddle and not join price wars, giving the market and consumers a reassurance.
While the auto industry is generally caught in the anxiety of "intensive launches and price cuts to maintain volume," Zeekr has held a stable price bottom line. One year after its launch, the Zeekr 9X has not seen frequent promotional plunges, ensuring a healthy and stable terminal price system. A steady price strategy not only won the Zeekr 9X user trust and market recognition but also provided a solid "value anchor" for the used car market.
Due to generation-leading product strength, the Zeekr 9X has no iteration plan within the year. This "no fiddling" product update strategy reduces supply chain and quality control risks, and also conveys to users the confidence that "existing models have the certainty to cross the product cycle, and buying now means enjoying technological dividends," avoiding user wait-and-see sentiment and value retention fluctuations caused by frequent facelifts.
Determination directly translates into market trust. Data shows: the average price of a single Zeekr 9X exceeds 530,000 yuan, firmly ranking first in sales among SUVs above 500,000 yuan; with a net promoter score (NPS) of nearly 85, it ranks first among all models above 500,000 yuan; the Zeekr 9X ranks first in value retention rate among large SUVs priced 500,000-1,000,000 yuan.
Auto-First View: Tearing Open a Gap, Building a Defense LineWhether in price or sales volume, Zeekr has become a phenomenon in China's luxury auto sector from multiple dimensions.
The product strength of the Zeekr 9X breaks through the comfort zone of BBA and also impacts new forces. Among Zeekr owners, there are not only additional purchases and trade-ins from BBA owners, but also "a stack" of Porsche and Land Rover owners, and many potential customers planning to buy luxury brands directly choose Zeekr. In the face of the strong product strength of the Zeekr 9X, new forces such as AITO, Zunjie, NIO, and Li Auto are no longer new, and the Zeekr 9X tops them with new strength.
The 500,000-yuan class Zeekr 9X is not overpriced; rather, with its "far ahead" product strength and long-selling capability, it has sold the value of Chinese automobiles. With the innovation of a new car, new species, and new category, the Zeekr 9X has pierced the window paper of Chinese automobiles moving upscale in the luxury flagship SUV segment.